Get Personal With Your Customers.
Social media is all about community. Think of it as a group of online channels dedicated to interaction, input, ideas, content-sharing, and collaboration. Moving in and out of those communities is a type of social networking.
How you engage and serve the people in those communities, many of who are your existing customers, can create (or erode) a strong and positive relationship opinion of you. Connecting in a way that’s authentic to your brand, services and products is more than snagging a simple “like” or “follow.” It has the ability to energize a group of people around your company for the greater good of both.